We realize the goal of a business is not to just have a great-looking website, but to have a website that generates sales or leads continuously. The key to this is targeted traffic that is conditioned to be interested in your product or service.
Search Engine Optimization
Of course you want search-engine traffic, as this usually speaks to your relevance and credibility to a user. We carefully plan a search-engine-optimization strategy that accounts for important content, usability, and metrics that are required to attain (and keep) valuable SEO rankings. Gone are the days of focusing on certain keywords; we are in an age of content authority and engagement metrics and you need an agency equipped to show you the way.
Search Engine Marketing
The broader category of search engine marketing applies to our strategies for search Pay Per Click (PPC) marketing, Contextual Text Link CPC, Tier 2 and Tier 3 Search Engine PPC. This marketing does not perform in a silo, and we integrate the resulting data with all other marketing plans. SEM informs our SEO program, our conversion funnel system, and our audience targeting parameters.
Nothing can be more painful for a business than spending valuable money on marketing and not understanding what happened. These days it isn’t enough to have Google Analytics installed on your website. There is a lot of other data to uncover.
KPIs and Others
During an engagement we will take your analytics to the next level by setting goals and conversion funnels based on Key Performance Indicators (KPI) that are established from the beginning. We track website Actions and Events to provide on-page detailed engagement data.
Once thought be an ugly offshoot of Pay Per Click marketing, we have made Paid Media Display Advertising beautiful again. Much like the original banner advertising, Paid Display enables us to engage new prospects in multiple scenarios and at multiple stages of the sales funnel, making it more powerful than ever.
Also known as “Remarketing”, this form of display advertising allows you to continually engage your prospect based on their prior behavior with your website. Since most users don’t convert on the first visit, retargeting is extremely critical to the conversion process.
Our focus is on targeting quality and making sure the users we generate fit the audience profile you desire. These campaigns allows us to test and rapidly scale what is working, and iteratively adjust what isn’t.